The Rhythm of Craft: Dave Warren’s Edit for dunhill

editor: dave warren - director: aaron christian - prod co: ac studios

dave warren edits ‘dunhill - the cashmere campaign’ for director aaron christian

in commercial editing, there is often a pressure to manufacture energy—to cut fast and keep the viewer constantly guessing. but for a heritage brand like dunhill, the goal isn't just to grab attention; it’s to communicate a feeling of permanence and quality.

in his recent work for the brand, dave warren demonstrates that the most effective tool in an editor's kit is often restraint.

the piece is a study in patience. rather than imposing a high-tempo music track over the footage, dave lets the subject matter dictate the rhythm. the edit finds its heartbeat in the machinery itself, syncing the cuts to the mechanical clack of the looms and the whir of the spinners. It gives the film a natural, industrial cadence that feels engineered rather than just assembled.

there is also a thoughtful visual logic at play in how the narrative moves between the scottish landscape and the factory floor. dave creates subtle bridges between these two worlds—matching the movement of a flock of birds to drifting raw cotton, or the flow of highland water to the washing vats. It’s a technique that feels almost subconscious to the viewer but effectively grounds the industrial process in the natural world.

ultimately, dave’s work here is about giving the footage room to breathe. by holding the close-ups and resisting the urge to over-cut, he allows the texture of the garments to speak for themselves. it is a quiet, precise edit that mirrors the craftsmanship of the brand it represents.